I set a cheap price ($15) for annual access back in 2007 and have never raised the price. Can't say that about the cost of many other things.

Also, I've offered free access to some who have contributed a lot of great content over the years.

I think the price is fair and helps offset the cost of running the site. I run the site on a dedicated server. I've had very little technical problems, and the site has been running 24/7 for years (since 2001). Also tough to say about many other things.

Also, a paid subscriber has the ability to set viewing permissions on each of his posts. If he wants to make a classified post viewable to anyone, he can.